WhatsApp now delivers near 100 billion messages day-after-day, CEO Mark Zuckerberg shared through the newest quarterly earnings name. WhatsApp had crossed the 100 billion messages a day mark for the primary time on New 12 months’s Eve final yr.

In the course of the quarterly earnings call, Zuckerberg shared that 2.5 billion individuals world wide use a number of Facebook apps day-after-day and there are greater than 10 million energetic advertisers throughout providers. New 12 months’s Eve is the day when WhatsApp normally experiences a major spike in messages and this has been a pattern for the previous a number of years. In 2017, WhatsApp noticed 63 billion messages despatched globally on New 12 months’s Eve, adopted by 75 billion in 2018, and over 100 billion final yr. Now, roughly 100 billion messages are delivered day-after-day.

No different messaging service comes near the numbers WhatsApp delivers. That is due to its rising consumer base that crossed the 2 billion mark early this yr. Based on a report by Statista, WhastApp reached 5 billion downloads on Android in January this yr, making it solely the second non-Google app to attain this milestone.

In the course of the name, Zuckerberg additionally gave particulars concerning the new Instagram update that integrates Fb Messenger and Instagram messaging. The Fb CEO added that early suggestions has been constructive up to now.

WhatsApp has been including new options to make the app extra user-friendly. It not too long ago gave customers the power to silence chat alerts ceaselessly by way of the “at all times mute” characteristic. The service was additionally testing “be a part of missed calls” — that permits customers to immediately be a part of ongoing calls even after lacking them initially — and a biometric lock characteristic in its beta model.

Now, WhatsApp is planning on integrating WhatsApp enterprise options with Fb Outlets to permit customers to purchase merchandise immediately inside a chat.

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